Hyundai has unveiled the next edition of its KONA urban SUV, which features a futuristic look. This optimized model will be available with a choice of two engines: 100% electric (EV) and hybrid (HEV), both based on the same design but with different styling.

Hyundai reaffirms its commitment to sustainable mobility with KONA Next Generation, building on its technology-driven design approach to expand its EV offering, which has been significantly enriched by the IONIQ range while providing its customers with a wide range of engines to meet all user needs.

Despite being larger than its predecessor, the new Hyundai KONA remains an urban SUV and benefits from a sleeker design that gives it a more dynamic presence on the road and an interior that is firmly centered on the driver. The 2023 Hyundai KONA currently boasts a length of 4,355mm, 150mm longer than its predecessor (numbers based on the 100% electric version). Its width and wheelbase have also increased by 25 mm and 60 mm, respectively, over the previous generation while keeping its signature visual character.

Unlike most cars with different engine options, the Hyundai KONA's design and development teams first thought of it as a 100% electric car before it was offered as an HEV.

The 2023 Hyundai KONA's distinctive and sophisticated front end is marked by volumes of exceptional sobriety, which contributes to its remarkable aerodynamic fluidity. The narrow "Seamless Horizon" headlights, which are pixelated on the electric version, emphasize the purity of the bow design. As a result, this model is the first in the Hyundai lineup to include "Pixelated Seamless Horizon" headlamps, which contribute to the 100% electric car's particular character. One of the unique design features of the KONA that comes from Hyundai's famous EV series is the use of parametric pixels.

Despite its futuristic appearance, the KONA maintains its classification as an SUV. The sculpted wheel arch moldings, which combine the headlamps and rear lights, enhance its aggressive appearance and add to the vehicle's sense of toughness.

The 2023 Hyundai KONA has several parametric surfaces. The diagonal stamping line at the flanks visibly joins the chrome beltline molding to the spoiler, making a curve that literally envelops the vehicle. The stern additionally has "Seamless Horizon" lights and a third brake light (HMSL) built into the chrome molding.

Stylistic differences identify KONA's various versions. The Hyundai KONA electric car has pixelated graphic features on the air intake and rear bumper, 19-inch alloy wheels with a pixel-inspired design, aerodynamic side sills, black molding around the car, outside mirrors, and a black roof (available as an option). The hybrid-powered models have aggressive-looking protection shields, skid plates, and black wheel arch moldings. Finally, the sporty N-Line model is defined by exterior mirrors, an available black roof, a fin-type spoiler, a sharper front and rear design, and wing-profile shields that emphasize the vehicle's low seat.

The Hyundai KONA cabin adapts to various needs by providing practical functions and a unique onboard experience. Its EV-inspired universal architecture is characterized by a fiercely sporty interior design that includes a floating horizontal dashboard that enhances the cabin's large and thin nature, ensuring greater versatility for the driver and passengers.

The cabin has a high-tech atmosphere thanks to the huge 12.3-inch screen and floating module. LED mood lighting improves the user experience and convenience. The electrically operated transmission is now situated behind the steering wheel rather than on the center console, giving the interior of the 2023 Hyundai KONA an exquisite layout and enough storage space. @via hyundaimotorgroup.


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