Alfa Romeo has a long and storied history of producing iconic sports cars. Their latest offering, the Alfa Romeo Junior, is no exception. However, the Junior's journey began with a bit of a bump in the road – a name change.
Originally unveiled as the Alfa Romeo Milano at Milan Design Week 2024, the name sparked a legal controversy. The Italian government argued that using an Italian-sounding name for a car not manufactured in Italy was misleading. Despite believing the name met legal requirements, Alfa Romeo opted for a swift and amicable resolution, renaming the car the Alfa Romeo Junior.
A Storied Nameplate Makes a Return
The Alfa Romeo Junior nameplate harks back to the 1960s, where it adorned the sporty trims of the 105- and 115-series Giulia coupes. This time around, the Junior ushers in a new era for Alfa Romeo – the era of electric vehicles (EVs).
A Bold Move: Alfa Romeo's First Electric Vehicle
The Alfa Romeo Junior marks a significant turning point for the brand. It's their first-ever all-electric vehicle, a bold step towards a sustainable future. While initial offerings will be electric-only, plans include introducing mild hybrid petrol engines later.
Polish-Built with Italian Passion
The Alfa Romeo Junior is part of a new wave of Stellantis vehicles built on the STLA Small (e-CMP2) platform. This platform is also used by the Jeep Avenger and Fiat 600, and production takes place in Tychy, Poland.
While not built in Italy, the Junior still embodies the passion and innovative spirit that Alfa Romeo is known for. The design reflects classic Italian automotive style, with a sporty and elegant look that is sure to turn heads.
A Compact SUV for a Modern Lifestyle
The Alfa Romeo Junior is a subcompact crossover SUV (B-segment), making it the smallest Alfa Romeo currently available. This size and style cater to the needs of modern drivers who crave a nimble yet functional car for everyday driving.
The Junior is a perfect choice for city dwellers and those who value agile handling and a comfortable ride.
A Legacy of Performance Meets Modern Technology
While the Junior embraces new technologies like electric powertrains, it doesn't forget Alfa Romeo's racing heritage. Expect a focus on performance-oriented driving dynamics, a hallmark feature of Alfa Romeo vehicles.
The Junior promises a thrilling driving experience that blends exhilarating performance with modern comfort and eco-friendly technology.
The Alfa Romeo Junior: A Sign of Things to Come
The Alfa Romeo Junior's debut marks a significant moment for the brand. It signifies their commitment to electric vehicles, a nod to their rich history, and a focus on modern design and functionality.
With its captivating looks, thrilling performance, and eco-conscious approach, the Alfa Romeo Junior is poised to become a leader in the electric SUV segment.
